Chaga Brew

Coffee Brand Identity Design

Chaga Brew is a fictional beverage company based off of real products, created for a school project. The brand offers chaga mushroom coffee and tea products with unique health benefits. The objective of this project was to expand the Chaga Brew Brand as it opens a local brick-and-mortar coffee shop location, and promote its mushroom coffee and tea products. The design objectives align with its values of making healthy living fun, being environmentally conscious, and fostering connection with the local community of all ages.